Innocent Apple Juice

As my son was allergic to certain citric fruits ,I wanted to make sure that he got the benefits of a fruit and yet not have too much added sugar . Yes the best way to eat a fruit is whole, but he just refused to eat an apple so either I give him apple puree or hide it in cakes .

While travelling I wanted some juice that was easily available and easy to carry. I chose Innocent cause it claims to be made not from concentrate and has no added sugar . One portion of it (150 ml
) would give him his one fruit for the day .

I have been using this product for 3 months now, though I must admit I dont give him more than 2 glasses a day , he absolutely loves it and it does give him his daily dose of vitamin C and a little fibre .. both can help

For 3 pounds you get 2 bottles of 900 ml each in Iceland . I felt that even though it may be much more expensive than the regular drinks since it does not contain too much of sugar I ll take the bargain .

Though I personally would not recomend too much of fruit juice for children for the occasional drink , this is a perfect choice ..

Marketing perspective ,

Product : provided in a fashion that makes consumer perceive that its healthy . Product available in smaller sizes as well.

Packaging: Neat and has a lot of information about the benefits of this drink written all over.Also claims of the good work Innocent does for the environment making you feel like you are doing something as well.
A smart 900 ml bottle shaped in such a way that it makes you believe there is lot more.

Promotion: always on offer on iceland , 2 for 3 pounds, makes you feel like a bargain , when the actual fact is that it looks like thats all is its actual price .

Place: Easily available in most stores

Price: 2 for 3 pounds for 900 ml bottles, even though its much more expensive than regular drinks the claims of not from concentrate and no added sugar with traces of vitamin C makes you belive the price is worth it ..